For founders beyond founder-led sales
Senior sales leadership that makes revenue predictable — without a full-time VP price tag.
Fractional Sales Leadership for early-stage teams. Build the pipeline, playbooks, and rep structure that let you scale beyond founder-led sales — with a hand on CAC, productivity, and forecast.
Founder-led sales got you here. It won't get you there.
Forecasting by guesswork, outbound that isn't repeatable, no rep structure or ramp, and the need for senior GTM judgement without a senior GTM salary. You need the operating layer that turns early traction into a predictable revenue machine.
What we build together
Four pillars. One predictable revenue engine.
Pipeline, Forecasting & Revenue Operations
Turn guesswork into a forecast you can take to the board — clean pipeline, real stages, and the ops behind them.
Outbound Playbooks & Top-of-Funnel Motion
Make top-of-funnel repeatable: documented playbooks any rep can run, not magic that only the founder can do.
Deal Reviews, Coaching Cadence & Early Leadership Layer
Install the leadership layer the team is missing — deal reviews, coaching cadence, and someone senior in the room.
GTM Positioning, ICP Clarity & Sales Process Design
Sharpen who you sell to and how — ICP, positioning, and a sales process that holds as you add reps.
How a fractional engagement works
Senior leadership, without the full-time cost.
Embedded Part-Time
A VP of Sales. Without the VP salary.
Weekly deal reviews, async support, and a scope that ramps with your needs. Kaitlen embeds with your team to build the operating layer from the inside.
Best for seed to Series A teams ready to scale beyond founder-led.
Exit-to-Hire
Build the foundation. Then hire into it.
Kaitlen builds the playbooks, hires the first rep, and hands off cleanly when you are ready for a full-time leader. Flexibility without the risk.
Best for founders who want to de-risk the VP hire.
What changes
Three numbers that move.
CAC
A tighter, more efficient cost of acquiring each customer.
Rep Productivity
Reps executing a system, not guessing their way through the pipeline.
Revenue Predictability
A forecast you can actually take to the board.
The cost argument
Full-time VP, or fractional leadership?
Full-Time VP
•A senior full-time salary, plus equity and benefits
•3–6 months to hire and ramp up
•A big commitment to reverse if it's not the right fit
Fractional, With Kaitlen
•A fraction of the cost, scoped to what you need
•Start within days, not months
•Flexible — scale up, down, or step away
Meet your fractional leader
Kaitlen has built revenue engines at scale. One went public.
Three-time Global Sales Leader with one IPO under her belt. Kaitlen brings the same senior GTM judgement she used to scale enterprise revenue to early-stage teams — without the full-time cost or commitment.
Worked at:Klaviyo . Outreach . Multiverse
Take the next step
Ready to make revenue predictable?
A 20-minute call. No pressure, no pitch. Just a conversation about where your revenue engine is and whether fractional leadership is the right next step.